Here you'll find some of my favourite work I designed for prolific kids' TV channels Cartoon Network, Boomerang, and Cartoonito. They were all made for social platforms (mainly Instagram and PopJam), and there's a mix of interactive puzzles, promo content, and lots of fun memes!
Working with their iconic characters was great fun, especially when I get to put my own spin on them for special occasions. I tried a lot to game-ify the usual social posts - like turning stories and swipe-posts into mini games and adventures. I'm big in to switching-up traditional formats and finding workarounds to turn them in to more interactive pieces.
The above is a swipe-post that I created for the Cartoon Network 'Be A Buddy' campaign, intended to teach kids about kindness and to combat bullying. I incorporated an interactive 'find the object' element to keep the audience engaged, and it helped that the show 'Summer Camp Island' is incredibly cute!
Below are some examples of the standard meme-ified content I produced for the Cartoon Network social accounts during my time at WBD. A lot of them play on trending moments while still appealing to a younger audience. I've worked with kids' content for a long time, so I'm very confident in both what is appropriate for the 7-12 age-range while still being appealing.
Below are a selection of posts that include character assets I drew - often for seasonal occasions, national holidays, or - of course - memes. Most of these were created in Adobe Illustrator to attempt to replicate the original style of the cartoons, though I do like to sketch in Photoshop / Procreate too.
Game-ified stories - motion design & animation
(English translation: 'tap to light a torch!' - 'try again!' - 'weekdays at 6:30')
The GIFs here show game-ified story format videos. The text encourages the user to 'tap' the screen to skip to the next story, which acts as a convincing mechanism to perform an in-game action. For each of these asset series, there were 5 or 6 videos - each subsequent video has an increasing degree of success.
This motion image invokes some character exposition, as well as a sense of competitiveness in the comments section (something that proves very useful if you're looking to raise engagement stats). To observe best practices and copyright, the 'imposter' is a character design by the same animation studios as the cartoon being showcased. (I'm not telling you who it is, though...)
