This was a fun campaign for a LEGO magazine (immediate Media) that required both design and a rich-media build. It was a pop-up interstitial to be shown on both tablet and mobile - with interactive elements to encourage dwell-time and engagement. Making the quiz element attractive with animations and transitions, while still keeping the 'magazine'-feel was a fun challenge. I also got to learn some dinosaur facts...! Once the quiz was completed, users got the chance to watch a promotional video, or flick through a few pages of the magazine in a carousel format.
