These were in-app (PopJam) content for Kraft Lunchables, based around their character IP. I created and curated the look of the Lunchables channel - making a library of character assets, templates, titles, and backgrounds. These rich content (pop-up interstitial) posts were bespoke, and built using the events system in our in-house studio programme. 
Platy & Jackie's Mixed Up Adventures - below - is rich content format that plays on the brands 'mix-it-up' tagline - users hit the button and get a different 'mixed-up' adventure with each click. 
Odd-One-Out' (mockup) - below - as there were lots of static Lunchables content on PopJam I wanted to come up with a fun new game format to mix things up a bit. The content for Kraft needed to catch the eye and encourage engagement, so I used super bright colours and the tried and tested 'odd-one-out' format to further draw in players - plus, each 'tap' would count as a measurable user engagement, which helped hit KPIs. This would have been made using animations and events only, so it was important to come up with something simple yet effective. 

You may also like

Back to Top