While I was working on the kids' social media content at WarnerMedia, I thought that creating some fun videos that weren't just your standard clip-cuts would be both a fun project and also be more engaging for younger users. The below are some examples of the videos I made - incorporating clips and animations to produce new promotional content.
![](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/0bfa9fc3-fba9-47f7-a689-3126d2fc3e6f_rw_600.gif?h=6a7c3248660a1096141e60dc6d2f858d)
I was also asked to help come up with ways to increase interaction rates on the social channels, so I thought that 'game-ifying' posts and stories would be a novel way to boost engagement. This was such a fun workaround for an otherwise static format, and really fun to ideate and make! I pulled from my previous experience with game design, and what kind of mechanics worked well for the age-range where interaction was concerned.
![](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/9aebaba5-996f-4262-b6b3-d399c9d47b2d_rw_600.gif?h=2fd2257b76f90d845329f86b0203edb8)
![](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/60ac23bf-312e-433e-aec1-520f400da112_rw_600.gif?h=9695d4270c2c99a3d9a48f1cd370c032)
![](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/707af354-7545-4f1f-b5d7-655380f0386c_rw_600.gif?h=a01708d4f829dd548975800795ec7be8)
The story designs encourage the user to tap the screen to skip to the next story, which acts as a convincing mechanism to perform an 'in-game' action. For each of these stories, there were 5 or 6 videos - a splash/'start' screen, with each subsequent video having an increasing degree of success, before the 'win' - revealing a tune-in message.
!['Tap to light the torch!'](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/9a6a5074-66a0-4030-a817-1c3aedc58b82_rw_600.gif?h=d23b11c0ec0728ecd27da86464ce88fa)
'Tap to light the torch!'
!['Try again!'](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/4a95961f-7133-4cf3-8162-aa1d5cf7acab_rw_600.gif?h=36e28ba600390838faee6254dc2109da)
'Try again!'
!['Weekdays at 18:20'](https://cdn.myportfolio.com/9519c41d-6463-49c2-bdb7-08c891f70c78/f1c45246-e7ea-4dfd-a3cf-ed24841a65f7_rw_600.gif?h=0046884f813667741d162c6f97aa49a2)